- Despite advances in data utilization, measuring the ROI of data analytics remains elusive.
- While there has been a slight improvement since 2019, fewer than 25% of firms currently estimate ROI for data analytics. Even among larger firms (>$200B), only about one-third claim to do so, based on a survey of asset managers conducted by FUSE and The SME Forum.
- Major hurdles include attribution complexity and organizational prioritization.
- FUSE sees the next evolution as tying data initiatives to tangible business outcomes—blending qualitative insights with quantitative metrics to resonate across stakeholders.
