For investors seeking active portfolio construction at a low cost, strategic beta funds represent a compelling opportunity. Asset managers have sought to capitalize, and strategic beta products have proliferated in recent years. The number of new products launched annually grew fairly consistently from 2005 to 2014, before a 150% increase from 2014 to 2015. Nearly 90% of products were launched in ETF wrappers, given the aforementioned preference for low-cost investments which has led to an overarching shift towards passive investments over the past decade. Strategic beta products have accumulated $499B in assets under management as of December 31, 2020, though the number of new launches began to taper in 2018, returning to pre-2015 levels, as the market reached saturation.