Kelcee Allen headshot Round


Kelcee Allen

IMEA Marketing Manager

As Marketing Manager, Kelcee executes IMEA communications and promotional strategies, oversees IMEA’s digital footprint, and manages the popular STAR Awards Program. She also supports IMEA’s Executive Council Program, which includes Data, Distribution, Marketing, and Product groups. 


  • The University of Kansas, MA in Digital Content Strategy and Certificates in Social Media Strategy + Data Interpretation and Communications
  • KU School of Journalism, The University of Kansas, BA in Journalism and a Minor in Business Concentration in Film
  • Johnson County Community College, Continuing Education Certificates in Adobe Creative Suite 
  • Volunteer for various organizations including Lawrence Humane Society, Reading is Fundamental, and the Ronald McDonald House Charities. 
  • Member of the Event Coordinator Committee and the Public Relations Committee for The University of Kansas, Kansas Omega Chapter.


  • If I’m not running after my spunky two-year-old son, Ozzy, I’m either crafting or attending to my 50+ houseplants. I’m an avid Harry Potter fan (where are my Potterheads?) and an even bigger lover of animals, especially my labradoodle, Wally. 

  • Creating art is my therapy. From painting canvases to wood burning and everything in between. My husband jokes that our walls have shrunk by inches with how many times I’ve repainted our homes interior; our pink kitchen is a prime example.


  • Home Builders Association of Greater Kansas City, 2014-2024, Senior Director, Parade of Homes & Artisan Home Tour – Digital Content Strategist
    • Directed and executed the largest new residential home tour in the nation, the Kansas City Parade of Homes.
    • Directed and executed the Artisan Home Tour, a showcase of Kansas City’s finest custom home builders. 
    • Customized brand messaging to plan and implement a complete rebrand for the Home Builders Association of Greater Kansas City for both members (internally) and consumers (externally).
    • Utilized SEO best practices and digital marketing strategies to help build and grow all digital platforms and connect with consumers + members.