- Asset management marketing teams have shifted at least some operations outside the U.S., and now, based on findings from our Marketing 2024 BenchMark report, approximately 39% of teams employ a portion of their personnel offshore.
- While the expense savings can be significant, this personnel strategy presents challenges in data security, managing cultural differences, potential time zone complications, and other areas.
- To succeed in offshoring, marketers need to establish clear expectations for offshore operations while building strong relationships with their partners in other parts of the world.
