• FUSE’s recent survey of email marketers at asset management firms revealed that email engagement metrics were highest for product users, surpassing even subscribers.
• Advisors are most likely to follow the call to action in a message that offers a commentary, fact sheet, or other information about a product they are currently using.
• While email marketers can cultivate their subscriber lists with newsletters and market overviews, the strategic move is to deepen engagement levels with product users.

Email Metrics

Source: FUSE Research Network