Fuse Blog

Product-Focused Email Wins In Engagement

  • FUSE’s recent survey of email marketers at asset management firms revealed that email engagement metrics were highest for product users, surpassing even subscribers.
  • Advisors are most likely to follow the call to action in a message that offers a commentary, fact sheet, or other information about a product they are currently using.
  • While email marketers can cultivate their subscriber lists with newsletters and market overviews, the strategic move is to deepen engagement levels with product users.

Email Metrics

Source: FUSE Research Network