Wholesalers Can Impact Advisors’ Adoption of New Products

March 4, 2025, Needham, MA – While there’s room for improvement, there’s no doubt that financial advisors value their relationship with asset manager wholesalers; investment and capital market support tops the rankings in terms of value and impact from these salespeople. Some 89% of advisors indicated that wholesalers provide at least a medium impact in helping with the adoption of new products, the most of any criteria, according to a survey from FUSE Research Network, an asset management research and consulting provider. Much of that stems from new product updates as well as informing advisors what their peers are doing regarding product use.

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