Uptick in the Number of Marketing Employees in 2023

December 15, 2023, Needham, MA – In the post-pandemic environment, investment managers have continued to support marketing as a key organizational hub, where increased data and digital capabilities will drive faster and more cost-efficient asset growth. Despite challenging market and economic conditions, the number of marketing full-time employees (FTEs) has continued to grow while hiring plans remain relatively robust. The average number of marketing personnel is up nearly 25% in 2023, relative to the five-year average from 2018 to 2022, according to findings from FUSE Research Network’s recently published Marketing 2023: Optimizing Marketing Strategies.

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