Reputation Rising: Morgan Stanley, Russell Lead the Pack Among Mid-Sized Asset Managers

June 5, 2025, Needham, MA – When it comes to reputation among mid-sized asset managers (those with $10 billion to $75 billion in mutual fund and ETF assets under management), new research from FUSE Research Network reveals which firms are winning the hearts—and confidence—of financial advisors. Morgan Stanley and Russell were the only two firms to be named by more than 10% of advisors, according to FUSE Research Network’s Marketing Support: The Advisor View.

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