October 19, 2021, Needham, MA – Asset management was slow to embrace digital marketing compared to most other industries, both inside and outside financial services; however, over the last 10 years asset managers have come to recognize the benefits the web can provide in disseminating their message. According to findings from FUSE Research Network’s recently published Marketing 2021: Optimizing Marketing Strategies, all surveyed firms expected that the pandemic would lead to an increase in the percentage of the budget allocated to Digital advertising, while 89% believe that allocations to Website/SEO will increase.
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