April 25, 2022, Needham, MA – The transition of marketing content and delivery to digital is imperative for asset managers. However, driving advisors toward the digital realm remains a struggle given resistance particularly among the older demographic of advisors. Although websites and investment commentary rank as the overall most valuable digital content across all age groups, younger advisors are embracing alternative mediums, according to the latest findings from FUSE Research Network’s Advisor Trend Monitor Series Report – Marketing Support: The Advisor View, published in conjunction with WealthManagement.com.
For the complete press release, click here.