Asset Managers Signal Strong Appetite for MarTech Transformation

November 5, 2025, Needham, MA—A new survey from FUSE Research Network reveals that asset managers are preparing for a necessary shift in their marketing technology (MarTech) strategies. By the end of 2026, nearly nine in 10 firms expect to make changes to their MarTech stacks (57% very likely and 30% somewhat likely), reflecting an industry-wide push toward digital optimization and more effective engagement.

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