Worth Its Weight in GLD: The Value of a Clever Ticker

Ticker symbols are more than just a string of letters you can punch into a search engine. They are potential marketing opportunities, and more and more shops are taking notice, analysts say. A unique ticker definitely helps to drive home a message or generate some buzz, but it does not have to be as straightforward as TOKE, Cambria’s Cannabis ETF, said Craig Kilgallen, relationship manager at FUSE Research.

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Article published on August 3, 2022