The Strategies Behind Selling Private Assets to the Masses

Helping advisors understand the differences between earlier types of alternative mutual funds and new product wrappers such as interval funds, tender-offer funds, traditional closed-end funds or business development companies is key to getting them on platforms and into client accounts, said Jeff Strange, relationship manager at FUSE Research Network. But first, it’s a matter of getting past the gatekeepers to the advisors themselves, Strange said. “For asset managers, it’s about understanding the ecosystem and are you speaking with the right folks at the right distributors to lead you to the advisors that are using alts,” he added.

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Article published on June 13, 2022