‘Sorry, Little One’: Activists Target Vanguard in New Ad

Climate activists on Monday launched an ad campaign criticizing Vanguard’s climate change policies that will air on TV stations that play in the company’s home county. Though the ad could encourage people in the area to ask why Vanguard has taken its approach to climate-related issues, its “over-the-top nature” could potentially have the unintended effect of also firing up Vanguard supporters, said Craig Kilgallen, a relationship manager at FUSE Research. 

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Article published on April 3, 2023