Measuring the return on investment for a stadium sponsorship deal is “next to impossible,” said Patrick Newcomb, director of benchmark research at Fuse Research Network. But such deals provide greater value to emerging companies like SoFi, compared to firms that are more established or well known, he said. The naming rights raise awareness and credibility for SoFi across a wide audience, he added.
For the complete article, click here (subscription required).
Article published on February 2, 2022