Sales Teams Build Tools, Staff Up for Data-Driven Push

Shops have staffed up their business intelligence teams since the start of the pandemic, data shows. And many are expected to keep hiring sales team members who know how to analyze data. Industrywide, close to 80% of asset managers believe data analytics has positively affected their sales efforts, according to a March survey from FUSE Research Network.

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Article published on September 1, 2022