Robinhood is bringing the concept of a 401(k)-style contribution match to its retail customers who may not have access to a retirement plan through the workplace. “It just keeps getting harder to get in front [of customers] and break through the clutter,” said Neil Bathon, founder and partner of FUSE Research Network, an asset-management market researcher. “I can’t imagine trying to build up an IRA business and not having a program like this to kind of fuel the prospecting efforts.”
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Article published on December 6, 2022