Morgan Stanley Survey Finds Demand for LGBTQ-Focused Investment Products

Asset managers are missing out on a business opportunity to bring more LGBTQ+ focused investment products to market and cultivate relationships with interested investors, new research by Morgan Stanley suggests. A firm starting a fund aimed at a segment of the population comprising about 8% of adults is going to want to know they can raise at least $150 million in assets in a “relatively short period of time,” said Neil Bathon, managing partner at FUSE Research Network.

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Article published on June 27, 2023