More Than Just Talk: Shops Expand Branding Efforts to Stand Out

Asset managers will focus more effort this year on developing their brand identities to help themselves stand out from their rivals, according to industry executives and consultants. Branding may be a critical element of any business and marketing strategy, said Craig Kilgallen, director of relationship development at FUSE Research Network. However, it can be tough to shake the label with which clients associate a company, he said.

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Article published on January 29, 2024