The Securities and Exchange Commission’s approval of a slew of spot Bitcoin ETFs on Wednesday was followed by a round of marketing campaigns, including advertisements from issuers and social media posts, offering insight into how firms view the investment products. Issuers won’t be subject to any specific or stringent rules around marketing the new funds. which don’t already apply to existing ETFs, according to Mario Favetta, a relationship manager at financial consulting and research firm FUSE.
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Article published on January 12, 2024