ETF-Focused Sales Teams May Boost Adoption

For shops growing or launching ETF businesses, wholesalers that focus on the wrapper have become go-to salespeople that help the firm build credibility and trust with advisors. The rising crop of new ETF sponsors coming from the mutual fund realm will similarly lean heavily on generalists, but their remains a strong need at many firms to have ETF-focused staff, said Neil Bathon, founding partner of FUSE Research Network.

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Article published on September 13, 2021