Betterment Boosts Fees for Premium Services

Betterment is targeting a service level above a typical robo offering but lower than a fee-based advisor’s services, according to Mario Favetta, a relationship manager at FUSE Research. “If Betterment has correctly identified untapped demand among investors with a willingness to pay more than a typical robo client for higher-touch services, they could be well positioned to profit from addressing an underserved client segment.”

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Article published on May 1, 2024