Bank of America offers free trades on Merrill Edge to drive loyalty

Neil Bathon, managing partner at FUSE Research Network, called the free-trade offer an inevitable move. “They’re doing the natural and logical thing that links different products and services together,” he said. “This is the future of financial services. They’re giving up commissions they will be forced to give up anyway, and doing it in a way that they can be on the leading edge.”

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Article Published on January 30, 2019