Automation Takes the Wheel in Marketing Race

FUSE Research surveyed 15 asset managers of varying sizes in March and found that about half are planning to increase their annual marketing budgets for automated solutions to find greater efficiencies. “Slower delivery times were [once] considered more acceptable. Now, there’s no wiggle room for materials to be delivered slower than the competition,” said Mario Favetta, a relationship manager at FUSE.

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Article published on April 9, 2024