Automation key as fund firms seek to boost digital content

According to a survey that Synthesis conducted with Fuse Research Network, published in December, 95% of AMs are automating their content. But just 25% reported being satisfied with the data processes fueling these content marketing programs, Totten said, and 43% of cited manual data intake as their greatest impediment to meeting content deadlines. 

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Article was published on May 14, 2021.