December 19, 2018, Needham, MA –Digital marketing is now an essential element of nearly every asset manager’s strategy, and a large component of that strategy is the firm’s website. Firms have been revisiting which features are critical and which may be overdone. Since websites should be more of a client service portal versus online library for fact sheets, it is important to understand which areas draw the most traffic. According to FUSE Research Network’s BenchMark Series study – Marketing 2018: Optimizing Marketing Strategies, product analytics tops the list with surveyed firms selecting this as the most in-demand website component in 2018, edging out investment commentary and economic outlooks. The popularity of this component has grown steadily over the past four years.
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