Press Releases

Press Releases

——Press Releases——
December 19, 2019
Fund Managers’ Targeted Marketing Approach Remains a ‘Work in Progress’

December 19, 2019, Needham, MA – The message is clear for fund managers: advisors want more personalized content. Despite nonstop improvements in technology and a steady upward trend in both hiring and budget allocations for digital marketing, firms still have work to do in order to meet advisors’ expectations. In fact, slightly more than half of advisors indicated no improvement in fund managers’ targeted marketing approach over the last two years, according to FUSE Research Network’s latest Advisor Trend Monitor Series Report – Marketing Support: The Advisor View, which is published in conjunction with WealthManagement.com.

For the complete press release, click here.

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