October 15, 2019, Needham, MA – The asset management industry is in a constant state of evolution, and in recent years, the pace of change has only intensified. These fundamental shifts have deeply impacted how firms create, deliver, analyze and evolve their marketing programs. With the need for a top-notch marketing department staffed with talented marketing professionals at an all time high, how are fund shops building out their marketing teams for 2020 and beyond? According to FUSE Research Network’s latest BenchMark Series study – Marketing 2019: Optimizing Marketing Strategies, half of surveyed asset managers plan to hire web/eMarketing/social media specialists over the next 12 months and another one-third intend to increase content strategy roles.
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