- Retail SMAs are among the industry’s faster-growing vehicles, with FUSE projecting 15%+ annual asset growth through 2026. That helps explain why 39% of asset managers plan to offer new strategies in SMAs, according to FUSE’s Product Management & Development 2025 Benchmark report.
- The most common categories in which firms plan to launch SMAs are Multi-Asset (36% of firms), Taxable Fixed Income (27%), and Direct Indexing (25%), either to fill lineup gaps or to extend firms’ expertise into new areas that have seen rising advisor demand.
- Few firms plan to launch SMAs in US Large Cap Equity or US Mid/Small/SMID Cap Equity, already offered by 88% of firms.
