- Nearly 90% of surveyed asset managers plan to update their marketing technology (MarTech) stacks by the end of 2026 to drive growth through more efficient engagement.
- Firms with $25B–$100B in AUM are leading the charge, with 91% saying they are very likely to make changes.
- The primary goals of this “digital reset” are to generate better business insights, enhance the client experience, and boost operational efficiency, with a focus on maximizing ROI rather than cutting costs.
