As asset managers grapple with the declining influence of traditional sales methods and techniques, marketing teams are being asked to make a greater, more collaborative contribution. This evolved profile for today’s marketing units comes with new responsibilities as well as the need to master new mediums, communications methods, and platforms. Our latest infographic, 2017 Marketing Toolkit for Asset Managers, highlights a few key findings and insights from our Marketing 2016 BenchMark Study.
To view the infographic, click here.