Fuse Blog

Gen AI Adoption Challenges for Fund Distribution

  • Our forthcoming Issue Brief reveals that nearly 44% of surveyed asset managers have been using generative artificial intelligence (Gen AI) for sales and client service, and 30% plan to start using it, according to a survey by FUSE and The SME Forum.
  • Challenges to greater adoption remain, with 78% concerned about accuracy, 48% citing a lack of best practices, and 41% worried about trust and integration issues.
  • As confidence in the technology grows, firms must assess risks and decide between internal development or third-party solutions.
4.3.2025 Blog