What's New
at Fuse

351 conversions have gained significant traction as a tax-efficient way to move SMA assets into ETFs, but rapid growth and increased IRS scrutiny are creating ...

Three of the top four metrics used by asset manager marketing teams to gauge their success center on advisors' consideration phase.

From regulatory approvals to live market activity, tokenization is moving from concept to market infrastructure.

Active ETFs give marketers the opportunity to build awareness and recognition around individual product tickers.

Asset management M&A is accelerating, with larger deals fueling a new wave of consolidation.

ETF share class adoption remains modest, averaging just over 2.4% of total fund AUM.

Nearly half of surveyed advisor accounts are now managed through models, based on FUSE's "Portfolio Construction: The Advisor View."

Product teams use various criteria to monitor their existing product lineups. Two universal factors are sales feedback and the asset level of the strategy.

Advisors overwhelmingly consume rather than create social content; creators skew younger, signaling a shift in distribution strategy as the advisor base turns over.

Fewer distribution partners are raising the strategic importance of Strategic Relations teams.