Fuse Blog

To Grow Fast, it Helps to Start Big

Sponsors of new ETFs can dramatically increase the probability of attaining scale by starting with larger amounts of seed capital.
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Advisor AI Implementation

Approximately 55% of advisors surveyed by FUSE expect to implement AI in their marketing strategies.
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Portfolio Construction Services: A Sound Business Practice

Based on a recent FUSE survey, 90% of Portfolio Construction Services groups provide three core services: model review, model build, and manager comparisons.
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“When it’s time to change, you’ve got to rearrange…Who you are into what you’re gonna be”

Relying on marketing teams to deliver service according to advisors' preference allows leadership to redirect its internal wholesalers.
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Advisor Demand for Alternative Investing Educational Materials

Based on a FUSE advisor survey, 70% believe educational materials on alternatives are lacking.
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ETFs Converted from Mutual Funds Approach $100 Billion in AUM as of Year-End 2023

As of year-end 2023, nearly 18% of the total active ETF market is attributed to converted funds.
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White Label ETF Popularity Does Not Equate to Asset Growth

Almost 15% of active ETF launches in 2023 were brought to market through a sub-advisory white label model.
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Number of Accredited Investors Proliferates

24.3 million households counted as accredited investors in 2022, up from 2.8 million in 1989.
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Cultivating Advisor Relationships through Education

BlackRock and Blackstone were most frequently cited as managers advisors believe provide the best education on illiquid alternatives.
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Evaluation Criteria for Alternative Asset Managers

Investment strategy and track record are the top two criteria advisors use to evaluate alternative managers and investments.
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