- Assets under management in Bitcoin ETFs surpassed $135 billion YTD as of May 2025, fueled by strong inflows following the SEC’s approval of spot ETFs in early 2024.
- The launch of 22 new funds, since 2024, has expanded access and visibility, attracting both institutional and retail investors through traditional brokerage channels.
- Bitcoin’s price hit new highs in parallel with rising AUM, highlighting the connection between market momentum and investor confidence.
- Based on our Alternative Products: The Advisor View, 21% of surveyed advisors currently allocate to cryptocurrency/digital assets—a figure projected to climb to nearly 48% by 2026. Once considered fringe, Bitcoin is now embraced as a strategic allocation for diversification, inflation protection, and long-term growth exposure.
