Fuse Blog

Economic Outlook Commentary Is #1 in Driving Website Traffic

  • With asset managers allocating 22% of their marketing budgets to web and eMarketing, it is important to focus digital efforts on areas that will influence advisors and deepen their relationships.
  • Economic outlook commentary generates the highest traffic to an asset manager’s website, closely followed by investment commentary and webcasts.
  • All website components noted in the exhibit received an average to above-average score, indicating their utility.
  • Content must be targeted and easily consumed. Asset managers that can find their niche and employ formats that allow for tailored messaging will drive the most website traffic.

Average Traffic to Website Components

Blog 3.5.24

Source: FUSE Research Network