• Based on a survey of advisors for our forthcoming Advisor Trend Monitor: Marketing Support: The Advisor View, nearly 90% of advisors consume video content from asset managers, with more than a quarter watching them often.
• In terms of video length, the sweet spot is between one and five minutes.
• There are a host of production issues that can ultimately impact the quality of a video, but advisors reported that the quality of the presenter has the biggest impact.
• We suggest presenters practice in order to be prepared, keep the message short and to the point, have a good-working microphone, eliminate ambient noise, place soft lighting behind the camera, and speak clearly to the camera like it’s a best friend.

Impact of Video Production Issues