• Traditionally, external and internal wholesalers plus leadership comprised most of the headcount within a distribution team.
• Now as other roles have grown in importance, many distribution teams have evolved to encompass a broader range of skill sets, devoting more than 40% of their headcount to non-sales roles.
• A typical distribution team today may also include product specialists, digital marketers, due diligence analysts, and CRM experts, which is becoming a necessity given increased competition and changing distribution dynamics.

Distribution Team Composition

Source: FUSE Research Network