- When it comes to applying Gen AI to distribution and distribution intelligence, strategy is set by a committee at 47% of asset managers surveyed this fall by FUSE and The SME Forum.
- Meanwhile, 26% of firms have a head of AI, who may report to heads of sales or sales enablement. Larger firms are much more likely to have someone who is the head of AI.
- To succeed, AI committees need to have top distribution decision-makers involved to ensure that greenlit projects align with sales and marketing goals.
