- Asset managers have 10% more Tier 1 or “Focus” partnerships with distributors in 2025 compared to the five-year average, according to FUSE’s upcoming National Accounts Benchmark report.
- Large organizations saw the biggest increase, from 12.5 during the previous five years to 15.4 in 2025 (23% increase). Among Mid-Sized firms, the number of Focus partners rose 12% to 11.0.
- The number of Focus partners for Small organizations has been highly consistent over the last six years.
- Tier 1 partnerships demand more resources, but they also offer more access to advisors, better data, and greater visibility. As a result, asset managers typically generate two-thirds or more of gross sales from Focus partners.
