- According to findings from our Product Management and Development 2024, more than half of asset managers plan to launch domestic equity strategies over the next year, marking only the third time in eight years that this level of interest has occurred. Domestic equity also became the top product development category for only the second time in that period.
- Competing in this space is challenging due to established products and the use of index strategies by many advisors. We believe much of the demand will favor active ETFs.
- Alternative/commodity strategies remain popular, with the majority of firms planning launches in this category for the third year in a row. Interest in alternatives continues to grow, as these strategies offer differentiation and higher fees, though they require ongoing advisor education and product refinement.
