• The adoption of artificial intelligence (AI) by financial advisors has marked a shift toward more personalized, efficient, and insightful financial planning and advice. Approximately 55% of advisors surveyed for FUSE’s Advisor Top Trends for 2024 expect to implement AI in their marketing strategies, highlighting the shift to use data to better target potential clients.
• Also, advisors are planning to deploy AI to help with producing white papers/brochures, client service, and customer segmentation.
• The majority of advisors surveyed do not anticipate using AI for creating chat/virtual assistants, as advisors are hesitant to have AI directly interact with clients.

Advisors’ Current and Planned Usage of AI for Marketing/Client Service

Source: FUSE Research Network