Bob Kennedy
Financial Services Executive with proven record in Product Strategy, Management and Development. Experience leading key marketing and sales support areas; possess in-depth knowledge of intermediary channels. Managerial success integrating activities across multiple functional areas; as well as influencing clients through strategic consulting roles.
Specialties
- Product Development and Managemen
- Marketing/Strategy
- Client Management
Experience
Distribution Consultant
Financial Services industry
2008 – Present
- Developing sales and product management benchmarking study, as well as authored research briefs and topical industry commentary for start-up distribution research firm.
Director, Product Strategy
Columbia Management
July 2006 – August 2008 (2 years 2 months)
- Direct product strategy for all existing and developing, retail and institutional, products of $400B Asset Manager.
- Lead product development, sub-advisory management, and product analyst teams.
Senior Vice President
Financial Reserach Corporation (FRC)
May 1998 – July 2006
- Responsible for all sales execution, marketing programs, and strategic consulting provided to asset manager clients of FRC affiliate; BISYS Distribution Solutions.
- Consulted to FRC clients re: investment product and distribution strategic planning.
General Director
John Hancock Funds
September 1990 – April 1998
- Managed all aspects of product marketing and development for retail products, including 39 open-end mutual funds.
- Developed product launches, as well as successful product/brand extensions.
Education
Boston College - Wallace E. Carroll Graduate School of Management
MBA, Marketing
1984 – 1986
University of Notre Dame
BA, Government
1977 – 1981